1. Introduction

Kesino (Beijing Kesino Engineering Technology Co., Ltd.) (“we”, “us”, or “our”) operates the official website https://www.kesinoconsoles.com (the “Website”) and provides lead generation services for control room consoles and related industrial engineering solutions.

We are committed to protecting the privacy and security of personal data collected from individuals (“you” or “users”) who visit our Website, submit inquiry forms, or contact us for business cooperation.

This Privacy Policy outlines how we collect, use, store, share, and protect your personal data in compliance with the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and other applicable international data protection laws. By submitting your personal data through our Website forms or contacting us, you consent to the practices described in this policy.

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2. Personal Data We Collect

We only collect personal data that is necessary for our legitimate business purposes, primarily from your voluntary submissions through our lead inquiry forms and business contact requests. The types of personal data we collect include:

Full legal name

Professional job title

Company/organization name

Work email address

Business phone number (if provided)

Company industry and geographic location

Details of your inquiry or project requirements related to control room consoles

Any other relevant business information you voluntarily provide

We do not collect any sensitive personal data (e.g., racial/ethnic origin, religious beliefs, health data, financial information) unless explicitly provided by you for specific business purposes.

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3. Purposes of Data Use

We use your collected personal data for the following specific and legitimate business purposes only:

To respond to your inquiries, provide detailed information about our control room console products, solutions, and project services.

To process and follow up on your business cooperation requests, including project quotation, technical communication, and contract negotiation.

To maintain normal business communication with you regarding our products and services, including sending project updates and professional industrial solution information (you may opt out of such communications at any time).

To improve our Website and services based on user feedback and usage data (in aggregated, non-identifiable form).

To comply with applicable legal and regulatory obligations, such as contract fulfillment and record-keeping requirements.

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4. Data Sharing and Disclosure

We do not sell, rent, or lease your personal data to any third parties for commercial purposes. We may share your personal data only in the following limited circumstances:

With our internal team members and authorized business departments who need the data to process your inquiry and provide business services (all internal staff are bound by strict data confidentiality obligations).

With third-party service providers who act on our behalf to support our business operations (e.g., IT service providers, email communication platforms), and such providers are required to protect your data and only use it for the purposes we specify.

When required by applicable law, regulation, legal process, or governmental request (e.g., court order, regulatory investigation).

To protect our legitimate business interests, including resolving disputes, enforcing our terms of service, and preventing fraud or illegal activities.

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5. Data Storage and Retention

Storage Location: Your personal data is stored on secure servers and cloud platforms that comply with international data protection standards. We take appropriate technical and organizational measures to prevent unauthorized access, alteration, or deletion of your data.

Retention Period: We retain your personal data only for the period necessary to achieve the purposes for which it was collected, or as required by applicable legal and regulatory record-keeping obligations. After the retention period expires, your personal data will be securely deleted or anonymized.

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6. Your Data Protection Rights

In accordance with GDPR, CCPA, and other applicable laws, you have the following rights regarding your personal data:

Right to Access: You may request a copy of the personal data we hold about you.

Right to Correction: You may request to correct any inaccurate or incomplete personal data we hold about you.

Right to Erasure: You may request the deletion of your personal data in certain circumstances (e.g., the data is no longer necessary for the purposes it was collected).

Right to Restrict Processing: You may request the restriction of the processing of your personal data in certain circumstances.

Right to Data Portability: You may request to receive your personal data in a structured, commonly used, and machine-readable format.

Right to Withdraw Consent: You may withdraw your consent to our data processing at any time (this will not affect the lawfulness of processing based on consent before withdrawal).

To exercise any of these rights, please contact us at the contact details provided in Section 7. We will respond to your valid request within the time limit required by applicable law.

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7. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data processing practices, please contact our Data Protection Officer (DPO) at:

Email: info@kesinoconsoles.com

Website: https://www.kesinoconsoles.com/contact-us

We will review and respond to your inquiry in a timely manner.

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8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our data processing practices or applicable laws and regulations. Any changes will be posted on this page with an updated “Last updated” date. We encourage you to review this Privacy Policy periodically for the latest information. Your continued use of our Website and services after the effective date of the updated policy constitutes your acceptance of the changes.

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9. Governing Law

This Privacy Policy shall be governed by and construed in accordance with the laws applicable to international business data protection, with the General Data Protection Regulation (GDPR) serving as the primary regulatory framework.